Blockchain Boost for Hotels
We can define the Blockchain as a technology to store and transmit information without any control agency.
The current challenge of the hotel business is to be able to create an amazing experience in a world always more open and connected with a flow of data like never before.
In this context, the block chain is really useful and can become a precious tool for each of us working in the hospitality industry.
Let’s see together the 6 areas that you can boost with blockchains:
- Loyalty programs
- Digital Identification
- Track the guest and earn times
- Safe Payment
- Revenue management
- Audit
Loyalty programs
What about using the blockchain to create a perfect loyalty program experience for your guest?
We know that in all type of business involving guest and customers, it’s a real advantage to develop and deliver a strong loyalty program.
Personalization is the key and with the incorporation of the blockchain, you can create an awesome experience.
For example, you can store the points earned by your customers and the journey spent. Several advantages of it:
- Easier management of the loyalty platform and a bigger personalization of the process of reward.
- Reduction of the cheaters because of the connection of the blockchain with the personal data and many others.
Digital Identification
This era of technology is wonderful but generate also new “challenges” like hacking and customer information stealing.
Security of the data is the most important point in the hospitality business.
Store the data during the online booking in the blockchain can be a great deal to check the identity. You can then save it in a way to speed up the process during the check-in of the client physically.
Guaranty a fluid customer experience for the first steps of the customer journey !
Track the guest and earn times
Create a fluid check-in and check-out can be a serious business for some hotels in busy hours times.
Manage your guest information and be able to predict with more precision the hours of check-in and check-out.
The blockchain will be great to catch these details and will boost your hotel process:
- Less queue at the reception desk.
- More precision on the check-in of the customer
- More details in general about the customer
Safe Payment, No Currency
Serious theme for hotels: The transactions. Credit card, Cash, Check or Bitcoins... It exists a lot of options but lastly, one is showing a big potential.
Even if the credit card stays the number one payment method, Bitcoins is going to be a lot bigger!
If your hotel is working well, you can face a huge number of transactions. Here again, the blockchain technology can help you to automate it and be able to reduce the time spent on it.
Anyone who worked already in the hotel business know how it can be difficult to make an international payment. The card doesn’t work, the currency is fluctuating, the customer doesn’t any local currency.
An interesting alternative can be to pay in “Bitcoins”. In Brazil, the company CIELO will deliver a next generation of machine to receive Bitcoins. Imagine the possibilities for your business. No more problems of transactions and a fluid way of reservation. A unique currency to pay everything and stored in a safe place.
Revenue Management
The overall revenue management with this blockchain technology helps to grow the hospitality industry.
Revenue Management has a great source of improvement with the blockchain.
Indeed, the process of management involve a lot of complex calculation based on all the transactions.
You can switch and incorporate blockchain to support you during the process. Also, it’s easy to respond to a fast-growing environment with this kind of technology.
Having the blockchain technology with you allow you to easily adapt your strategy, survive and prosper.
Audit
Another interesting application can be in the Audit sector.
Indeed, Blockchain is useful to store the data in a safe place.
Highly valuable for the hospitality business, in case of unknown and random controls or audit. It’s easy to check and access.
In summary, it’s safer for the customer and easier for the Hotels.
Conclusion
To conclude, we can say that the blockchain penetration in the Hospitality business is still low but in a constant growth.
We are convinced that this growing trend can become a real competitive advantage to whom will be able to implement it correctly.
You can improve your daily activity in the hotel and add safety and a constant security with your data.
More important, you are also responsible for the customer data and it’s your duty to deliver the maximum of safety to protect it. You can already start to implement the blockchain in your business. Create a real opportunity to scale your business and take a competitive advantage with your other competitors.
You liked the article ? You must read also this one about how to be smart with a businessman.
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