Getting Smart With Businessman Booking in 2019

By Charles-Edmond RosazUncategorized
Business Travel Booking

Businessman more connected than ever !

Let’s have a look at a significant data about reservation and preparation of trips by professionals. 
 
Thanks to CWT, more than 78% of business travellers make digital reservations more than having a direct contact with people.
 
“The technology is becoming more and more present in our travelling ecosystem. Digital interactions take the lead and the travelling industry has to continue to evolve in this direction to offer to companies and people the experience needed.” Andrew Jordan (CTO) CWT

Mobile booking is still growing... Be careful computers!

PC and mobile booking

How your customers make a reservation ?

For the moment, computers are still number one in terms of booking rate but the mobile is going to be the best way to reserve online.
 
The actual rate: Computer 45% , Smartphone 41% , Tablets 11%, Offline reservation 2%.
 
In one year or maybe two, we can see clearly imagine that mobile phone will be the reference in terms of hotel booking.
Booking graph mobile pc
Unleash the power of the technology

Who told you that you aren’t big enough to create a nice digital experience for your customers ? It doesn’t matter, today it’s not a plus anymore, it’s a must have !

The study reveal that the business traveller reserve easily when they are in front of a computer (55%).  They are more confident to do the reservation in the moment. 

Mobile phone in my hand
mobile phone

Another interesting trend shown: About 33% of travellers think that the mobile app is the easiest solution to resolve changes of problems with a reservation. 

A mobile friendly website can be a real plus for your  business and increase your conversion rate.

 It can also be a serious problem if you don’t take care of it. Each year, the gap between non-mobile and mobile website get bigger. 

Ladies and Gentlemens, do not neglect the power of your mobile-friendly website ! 

Let's conclude on the new 2019 habits of the business traveller

At the end, the modern business traveller want freedom, choice and want it easy and nice looking.

Offering the possibility of a digital reservation for your hotel is must have if you want to follow the trend and benefit from it. 

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