Create a great hotel Blog
When you write an article on your website, you will definitely increase your ranking on Google. In the same time, you will retain your visitors and create more direct booking.
In 2019, increasing your online visibility is vital for your business, especially in the hospitality business. The world is getting digital and you must follow but, in this race, will you be first or last? It’s a challenge to arrive in the first positions of Google but totally possible. It requires only the good mix between a quality content and useful tips for your future guests.
But, how can you manage your blog efficiently in your hotel? Let's see together very useful advices to create "THE" blog.
We summarize for you 6 essentials details that you must focus on to create the difference.
Intemporal content
First of all, you have to know that google penalize a “old” content. We mean by old, a text that talk about a special event in 2019. When you start to write your article, think in terms of times. Will my content be still relevant in 6 months, 1 year?
If not, you may work a lot for nearly nothing…
Ps: Do not hesitate to update your content sometimes with new features or had corrections that will force Google to reanalyze your content and evaluate it again. Moving content means a site alive for Google!
Be natural
Go inside your hotel and interact with your co-workers. Create amazing article on how the chief create his menu. Interview the responsible of the animation in your hotel.
You can also create very interesting material by interviewing local community in your city. Do you have artisanal shop close to your hotel? Is there any typical factory close to your place?
Do you want to highlight the bio and human side of your place? Go interview local actors that act in this direction and create a better world. They will be always happy to talk about their work.
Be close enough
Think in terms of proximity. Try to create a link by using a different language.
You don’t have to be the professional that is writing an article for a guest. You’re the friend that recommend awesome place for a friend.
Reduce the distance between you and your client by adopting his point of view.
What do I really want to know if I come to this city? What advice can I give about the place around me? Is it useful?
Relax and write with your heart.
Be useful for YOUR target
Obvious, yes, I know! But it’s good to remember you that an article must be focus with a goal and a target.
For example, you want to attract a population of guest mainly composed by businessmen. Why don’t you want to speak about the possibilities of networking in the city? You can also create an article to promote the best practice to create a successful teambuilding using a hotel.
You receive a lot of young clients in your hotel, create a special article to show the best spot in the city to take selfies and create amazing effect on the social network. Be creative!
Ps: A Top10 article is always well welcome by the internauts, use it to publish an interesting content.
Be inter-connected: Hyperlink
There are two types of link that your blog article needs to have: internal and external.
The internal link redirects your reader in an internal section of your site. For example, “if you enjoy our article about how to create a great hotel blog, you must definitely read also the one about the perfect breakfast“
An external link sends your reader to a content on another website. Wait? I don’t want to send him out?? Don’t worry, consider it as a plus and it’s a must have to receive the best SEO grade of Google. You can give the link of the attraction that you talked about or the event mentioned. For example, “You can find directly the SEO guide of Google on this site“.
Ps: Create a call to action on your blog to send them on the reservation page! You won’t regret it, do it smartly.
Promote your content
One of the biggest tips to boost your success online, really important.
To be able to touch the maximum of people and have readers, you will have to commit and do everything to promote your article around you. That means different points:
- Use your social network account to publish a link to your article and a small description with a photo.
- You know local influencers? Ask to promote your content on their account.
- Put the share buttons in each article to always let the possibility to the viewers to share your content with friends.
- Answer each comment as if it was a new booking order! Really important to engage your reader and transform them in future guests. Create a relation of trust !
BONUS: CONTENT IDEAS FOR YOUR BLOG
We think about our busy readers and decided to create a top 10 of "working content" to start writing. Enjoy!
Behind-the-Scenes: Look before and after the renovation or show the new features available!
Tips for those with a small budget or Traveling with the family
Event Guides for a special moment in the year in your city
Plan Your Guests Journey with 2- or 3-days planning
8 Tips for Living the experience locally!
A travel guide of the city for your guest
Specialized Food Posts and Easy Recipes from your country/region to recreate at home
Conclusion
Think always in terms of customers when you start your new article. Put your hotel website on the way of success by creating an awesome blog and applying some advices in this article.
Doing it is a long journey to see significant results, but it is worth it! Advices, quality of the information and customer centric are the key for a Great Ranking and a successful Hotel blog.
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