Increase your bookings will not be a problem anymore, from the moment that you apply these tips:
1- Attract more visitors to your website
Increase the traffic on your website and in facto more reservations, is strictly related to digital intelligent actions. You have to offer a nice experience, a good and fluid moment on your site.
Why? Because you want them to spend time on it.
The consequences of a bad website management are a low traffic and a short period of time spent on pages (High Bounce rate).
At the end, you are just out of the game in the ranking of Google.
Knowing the current performance of your company will help you to improve your process. It will help you to find new strategies of positioning and increase your booking rate. Actions involving the traffic from OTAs and Digital Marketing can be a precious tool for you.
You must do it smartly, with precision and the results will follows. Soon, your position in the result will be better.
2- Find the way to attract your public and improve your business
A big problem that scare customers in the hospitality business is unactualized, old and not updated website.
The presence of photos and general information about the hotel are a MUST HAVE. To maintain a positive image of your hotel, it’s important to invest in it:
- High-quality photos
- Information of localization
- Own Booking Engine (that works well)
Thanks to a recent survey from iPerceptions:
79 % of the visitors confirm that photos of hotel are extremely important for them to take the final decision of reservation.
69% informed that information about the localization like attractions close to your hotel or restaurants was decisive to choose.
3- Manage your bookings and keep a competitive price
According to Booking, the price factor is decisive for 64 % of the prospect that are selecting and reserving a hotel!
For this reason, you need to be connected with the best advices to turn your business into a big success.
Stay always informed about the market. Know how to manage well prices and adopt the best strategy and objectives to increase your reservation rate!
4- Have a good relationship with your customers
Try always to have a clear vision of your e-reputation.
What is it commented about your hotel on the social network and influential website like TripAdvisor, Google Business?
When you start to answer and comment the reviews written by clients, you start to create a feeling of trust that will reinforce your relationship with the client.
Remember that you never have to enter in a verbal conflict with your customer and always keep calm and respect the criticism (constructed).
5- Know how to lead the market with Online Bookings
The OTAs have an aggressive policy with hotels in terms of prices.
Every Agency of Online Travelling ask for you to maintain a similar price with the others OTAs.
Furthermore, to keep your website on the first results of Google, it’s necessary to try to equalize your prices with the one of the direct concurrencies.
Concerning this problem, there is a process in progress in Europe and America to cancel it. In France, Law already prohibited this rule.
Put a higher price on your own website in comparison with the OTAs create a lack of trust and a bad feeling for the customers. For these reasons it’s always important to align your price in valor!
A study of Google about the mindset of buying and reservation in hotel show that the cycle of buying in average take 33 days between the beginning of the research until the final decision of reservation. after this period of research, the customer needs to feel secure and safe to book.
Follow these simple steps and be prepared to live an amazing improvement with your bookings!
Know also the Booking Engine Libertas and look how it is possible to increase your booking rate and still economize!
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